Wiremind Cargo has today launched a new module within its CargoStack CMS suite: Revenue Optimization is a comprehensive decision support tool designed to help sales steerers and flight controllers in three key aspects of their job. For Revenue Management, the system recommends an Entry Condition, or “hurdle rate”, to help flight controllers to decide on which bookings to accept on the flight. For pricing, a rate recommendation for spot requests is provided. Lastly, for overbooking, the system provides advice based on the expected show-up rate of booked cargo.
The advice that the system provides is not the only added value it offers. As important as these recommendations based on AI models are the flexibility that the system offers by allowing rules to be set by the user, especially in cases where there is less data, such as on a newly launched route. Finally, one of the key differentiating features of CargoStack Revenue Optimization is the display of key market insights to help with decision-making. For Revenue Management and Pricing, in particular, those insights include live market data (capacity and demand) that are essential to take a decision for a flight controller. This Model, Rules and Insights (MRI) approach offers the right level of advice for each possible use case.
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