The digital era has offered a slew of services to the General Sales and Service Agents (GSSA) industry, allowing airlines to book flights online in a matter of minutes.
According to some industry analysts, the traditional sales method is still dominant today, and many airlines still use the conventional method of cargo space booking. On the other side, several GSSAs are exploring the digital domain in order to appeal to a wider range of consumers, including developing online booking capabilities and embracing third-party portals.
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