Wednesday, November 24, 2021

Data-driven sales approach positions ECS as more than just a GSSA

 Cédric Millet, Chief Strategy & Digital Officer of ECS Group, speaks to The STAT Trade Times about how digital technologies rolled out under “Cargo Digital Factory” are deployed to meet the changing needs of customers.



What are the strategic changes you are making to make ECS ever ready for the digital era and keep yourself ahead of the competition in the GSSA segment?
Covid accelerated the need for a digital transformation in the cargo industry, which has been lagging behind for decades compared to other sectors. Many cargo industry players are today in a reactive mode when it comes to adapting to the new reality, but ECS started its digital transformation in 2018, way before the pandemic. We had three objectives in mind: harmonize & simplify, digitize to automate and develop new service offerings for our airline customers.

We significantly invested in expert resources, both coming from the cargo activity of renowned airlines and from the technology fields. Thanks to these expert resources and taking as a benchmark the “best in class”, we anticipated the evolution of the airlines’ needs, and implemented new solutions accordingly. The increased commercial success of ECS Group compared to its competitors GSSAs is not a coincidence: it is of course linked to its commercial strength, but also to its business transformation which makes ECS able to offer today an extensive and unrivaled scope of new services.

Read Full Story ….. www.stattimes.com

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