New research commissioned by FedEx Express shows that small- and medium-enterprises (SMEs) that embraced e-commerce during the COVID pandemic are underestimating the importance consumers now place on sustainability in their purchase decision-making.
85% of Indian SMEs surveyed said their customers are more interested in receiving their goods as quickly as possible rather than in sustainable shopping. A similar number, 80%, thought that receiving goods as cheaply as possible is more important to customers. Insights from consumers show the reality is very different.
The What’s Next in E-Commerce survey polled SMEs and consumers in India, and 10 other markets in the Asia Pacific, Middle East and Africa region (AMEA) in July 2022. The poll explored the continuing evolution of e-commerce in the region and identified trends that could fuel their future growth.
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