Challenge accepted! is the new corporate slogan of Challenge Group

Challenge Group adopted "Challenge" as its name across its companies and "Challenge Accepted" as their corporate slogan.

"The past two years have been the most challenging in the entire history of aviation and yet, for one air cargo conglomeration, challenges are what it thrives and, literally, delivers on: Welcome to Challenge Group – Experts in international cargo solutions," reads the release.

It is also part of a major rebranding that has been underway ever since the Group embarked on its harmonized restructuring in 2020.

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