Fashion house Kenzo begins first Chinese partnership with Alibaba’s Tmall

January 22, 2020: Kenzo, a luxury fashion house, launched a flagship store on Tmall Luxury Pavilion. This marks the brand’s first partnership in China with an e-commerce provider and also makes it the first LVMH-owned fashion label to open a standalone store on Alibaba Group’s dedicated platform.Alibaba has launched Luxury Pavilion, the luxury goods